Selected Work

Josh Nelson

Chief A.I. Strategist — building software and AI systems for Dorf Nelson & Zauderer and the companies in its orbit.

joshnelson@dorflaw.com

How It Started

Josh Nelson joined Dorf Nelson & Zauderer LLP as the firm's A.I. Coordinator — a focused mandate to bring artificial intelligence into the firm's day-to-day legal and administrative work.

His turning point was the firm's billing system. Rather than treat billing as a back-office chore, he rebuilt it into a secure, self-updating billing portal and an automated origination–commission calculator that replaced hours of manual spreadsheet work and gave the firm's owner a single, always-current view of the entire financial picture. The value of that work reached well beyond his original title.

On the strength of that work, he grew from A.I. Coordinator into the firm's Chief A.I. Strategist — and from there into a consultant for other businesses and law firms, building dashboards, investor portals, booking platforms, websites, and AI tooling end to end for the companies and clients in the firm's orbit. The work below traces that arc.

Selected Work

[01] — Where it began

Dorf Nelson & Zauderer LLP

For the firm, Josh rebuilt the public website and built a private billing portal — one secure login where the owner sees the whole financial picture of the firm. It updates from their QuickBooks and Clio exports, so the numbers are always current.

Inside the billing portal
  • Overview — cash on hand, total owed to the firm, revenue and profit for the year, all on one screen
  • Who owes money — every unpaid bill sorted by how overdue it is (current, 1–30, 31–60, 61–90, 90+ days)
  • Oldest unpaid bills — the top 25 most overdue accounts, so the firm knows who to chase first
  • By originating attorney — how much each attorney's clients owe, and how much of that is overdue
  • Profit & loss — income, expenses, profit margin, and biggest expense categories
  • Partner distributions — what each partner has drawn for the year and their share of the pool
  • Cash & balance sheet — bank balances, assets, and what the firm owes
  • Bills to pay — vendor bills owed by the firm, sorted by how overdue they are
  • Work in progress — time worked but not yet billed (hours and dollar value)
  • Top clients — biggest clients by revenue and their share of the book
The origination calculator
  • Reads each payment that comes in and splits it across the right attorneys using the firm's own commission rules
  • Produces a clean Excel workbook — one tab per billing attorney — ready to hand off
Also built
  • Upload & auto-update — drop in the QuickBooks/Clio reports and the portal refreshes itself, with plain-English insights written up after each upload
  • Rebuilt the public website — attorney pages, practice areas, news
  • Got the firm to show up in AI search — when people ask ChatGPT, Google AI, or Perplexity for a top litigator, the firm comes up
  • Everything is encrypted and owner-only — data unlocks in the browser after login
For
Dorf Nelson & Zauderer (law firm)
Built
Billing portal, origination calculator, website, AI search
[02]

All Sportz Apparel

For a custom team-uniform manufacturer, Josh rebuilt their website and built a private dashboard that turns their numbers into live charts the owner can read at a glance.

  • Revenue charts — money in by month (actual vs. forecast) and a 13-week revenue projection
  • Production charts — forecast vs. actual output each week and by customer, plus factory capacity used vs. the target
  • Money-owed charts — invoices per day, expected payments by due date, and a list of who owes what and how overdue it is
  • Shipping & inventory charts — what ships each day by customer, the delivery schedule, and stock on hand (raw fabric, in-progress, finished)
  • An employee scoreboard and a built-in assistant that answers plain-English questions about the business
For
All Sportz Apparel (uniform manufacturer)
Built
Website, financial dashboard, live charts
[03]

Third House Capital

For a private-equity family office that manages roughly $45M across real estate, technology, healthcare and finance, Josh built and maintains the investor-facing website and a private, login-only investor portal.

  • Secure investor portal — sign-up, login, and full password reset, so only approved investors get in
  • Portfolio showcase — every company the fund backs, with logos, links and exit multiples (partial exits up to 10x)
  • Performance dashboard — assets under management, average portfolio growth, holding periods and investor count, all on one screen
  • Investor documents — press releases and downloadable PDF reports served straight from the site
  • Team and contact pages, plus the public marketing site
Leafwell Farm — a Third House Capital portfolio company

One of the businesses under Third House's management is Leafwell Farm, an eco-wellness cabin retreat. Josh built its entire guest-booking platform end to end.

  • Browse cabins with a detailed listing page for each retreat (e.g. "The Escapist")
  • Live availability calendar — guests pick their dates and see what's open
  • Stripe checkout — real card payments, with automatic email confirmations after each booking
  • Admin dashboard — the team sees and manages every booking in one place
  • An investor page, an interactive 3D globe and map of the location, and an FAQ
  • Wired to a custom backend API that handles availability, bookings and payments
For
Third House Capital (private-equity family office)
Built
Investor portal & portfolio site; Leafwell Farm booking platform

Get In Touch

Reach Josh directly at joshnelson@dorflaw.com.