Scott and Jessica discuss why the transfer of trademarks is unique in that any assignment of a trademark must also transfer the goodwill that is associated with the trademark.

To read the full article by Scott D. Locke and Jessica J. Kastner click here:

https://www.law.com/newyorklawjournal/2020/06/30/violation-of-the-assignment-in-gross-rule-for-trademarks/