In this week's "Locke on the Law," Partner and Chair of Dorf Nelson & Zauderer LLP's Intellectual Property Department, Scott Locke, discusses digital trade dress rights.

"Digital trade dress rights protect the goodwill associated with the look and feel of digital assets such as websites and Apps. Just as Coca-Cola and Tiffany & Co. possess invaluable trade dress rights in their bottle and blue box, respectively, companies whose products and services exist in the digital world are well-advised to protect the look and feel of their assets through trade dress rights."

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